Advertising in the right way

Yesterday, there was a definite spike of interest in Hemlock Vales, apparently linked to a number of visits to the Imbolc page. (I wonder what I should do with that page once the rite is done.) Two new people signed up for the local Pagan e-list that is largely occupied by HVP discussion, which isn’t exactly a simple set of jumps from that page, given the need to sign up with a Yahoo and all.

Why was this? We’re having Imbolc at the local Unitarian-Universalist fellowship, and I submitted a note for their email newsletter including a link to that page, which went out at noon yesterday. After noticing the spike, I actually improved that page significantly from what it was to explain Imbolc a little better. I’ll have to remember to do that before the next announcement goes out, since if this works well I’m planning to have the equinox rite there as well.

Now, I’ve done sign posting on the fellowship’s community bulletin board in the past and the response has been mild. In my mind, the difference is that this made it easy. Instead of a slip of paper they could then lose or not get around to entering, it was a link they could click right at that moment. It’s the same thing as writing down the email address of the person you want to get in touch with instead of giving them a card (though, of course, both is better) — you’re lowering their barrier to taking action.

I look forward to seeing how this rite goes — I’ve already been given the option to use a larger room if needed (and settle the difference after), though their “small” room is larger than I remember from when I helped out with a Neighboring Faiths class.

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The Hipster PDA and the Dedicant Path

Lupa expressed an interest in more detail about personal practice, so I figured I’d give some overviews of ways I have approached things. This might not be what she had in mind, yet perhaps more generally applicable.

In ADF, the Dedicant Path (DP) is the general term for a standard set of practices outlined in a manual member receive; when the practices are documented to certain standards, submitted, and approved, one has been said to have passed the DP, though it is a lifelong journey.

Part of the documentation requirements is five months of journaled mental discipline work. When I did that portion, I knew I needed a way to document it consistently. What I did was use a Hipster PDA. I found it a productive approach because it fit my work-flow.

I knew my method of recording must be easy to transcribe onto the computer (a tatty notebook is not a preferred submission format). Using the Hipster PDA, once a card was full I could easily put it next to my computer keyboard, unlike a spiral notebook. Then, when I had time, I could transcribe the entries; most of the time, I was able to fit four to a card.

I knew it had to easy to bring with me. At the time, I was doing more business travel than now. Also, if any insights occurred away from devotional practice, I wanted to be able to take them down at the time. It proved to be additionally helpful for taking down omens and other notes on group ritual. Simultaneously, if I lost it, I was only likely to be “out” a few days’ worth of devotional work. Cost-wise, losting it would probably be less than a dollar in materials (I never did buy a Fisher Space Pen).

I knew it had to be easy to use. Unlike an electronic PDA, it was easy to put a mixture of text and any sketches onto. Unlike my old Palm’s “graffiti” entry method, writing didn’t require much additional thought out of me, and it was easy to draw runes instead of writing out the names.

Finally, I knew it had to be multi-purpose. I’m not big on jamming my pockets full of stuff to go anywhere — the Hipster would double as a recording device for other things.

These days, I carry a Moleskine for many of the reasons I originally gravitated to using the Hipster PDA. The biggest objection I developed to the Hipster was the tendency to hurt my cuticles on the sharp edges of the excelsior clip I had; switching the clip for a paperclip or a hairband did not hold the cards together asa well for me. These days, my devotional work tends to be “at home” enough that I can use a single bound dairy-style book for it, and leave it in front of my Home Shrine, though I do need to get back into the mode of transcribing it — tremendous insights can be found in the process of transcribing notes that are a week or two old.

To bring it back to the main theme of this blog: don’t be afraid to take notes. Part of ADF’s Core Order of Ritual for High Days involves the taking of an omen after offerings are made (the exact nature of the divination is up to those designing and performing the rite). When I first started doing public ritual I wasn’t big on recording the omens immediately after the rite, and while that was usually not a problem, on occasion I found myself having to work to remember an omen. After a while I became cagey about writing down the symbols, but was then failing to write down the interpretation, which was often worse; further thought can elaborate an omen, but it’s important to know what was said at the time.

So, despite the ancient Druidic attitude toward writing, I do advocate taking notes; not only does it give a solid record, whether for personal or group use, but it helps enable further reflection.

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In the hearth

Imbolc approaches; with just under two weeks to go, it’s time to send out several email notices, drop the check off for space rental, ensure that everything needed to hold the rite is in hand, and perhaps print out some signs to (hopefully) improve turn-out — better advertising and all that.

But the underlying question of “Why Imbolc? Why Brighid?” remains.

There have been a few approaches to the eight-spoked Neopagan ritual year in ADF. One is to find rites from varied hearth cultures to fill out all eight spokes. Another is to find enough nearby holidays in your own preferred hearth culture to fill it out. A third is to adapt a culture to the rite as understood by modern Neopagans.

Let’s start with the third, adapting the culture to the modern-day rite. A good example of this would be a recent Beltane at Sassafras Grove, ADF, where Aphrodite was invoked as the Deity of the Occasion, within a rite framed in the Hellenic hearth culture. In many ways, this is the most approachable route for the modern Neopagan, seeing as how the modern Beltane is more about fertility than purification between two fires. It has the simultaneous benefit and difficulty of focusing very closely on the Deities of the Occasion and their lore, as opposed to seasonal or general culture lore.

The second route, finding nearby holidays, is more easily done in some hearth cultures than others. An example, using the Germanic Hearth cultures: Winter Finding or the Charming of the Plow for Imbolc, Ostara on the vernal equinox, Walpurgisnacht at Beltane, Midsummer on the summer solstice, Freyfaxi on Lughnassadh, Gleichennacht or perhaps Winternights on the autumnal equinox, either Winternights or a festival for the Einjenhar on Samhain, and Yule on the winter solstice. The advantage is being able to stick with a single hearth culture all the time. The disadvantage is some holidays are being shoehorned in rather strongly, and have variable levels of information, let alone attestation and simultaneity in the Lore. I’d expect it would be easier for those record-keeping Romans, Hellenes, or Vedics…but it might be harder.

The first route I mentioned is the one I’ve historically chosen for public rites, in the most common pattern of Germanic solar holidays and Celtic cross-quarters. I’d recently been questioning that — Hemlock Vales’ official hearth culture is declared Norse, Pan Indo-European…but I am on schedule to hold a rite honoring Brighid. Why not just go all Norse ASAP, or starting being very experimental?

The answer is that the Protogrove isn’t just for me. This had been Imbolc in my mind for months now, and while I’m certain I could seek out and update all references, that doesn’t change expectations. As things turn out, I have at least one very Brighid-interested person who can make it to this High Day, and another who contacted me through the website and is interested in the Celts in general. It’s not just what I want to do at any moment — it’s what people expect and want, too. Even though none of the Celtic hearth cultures drew me in personally, I have led very successful rites in those hearth cultures.

Of course, this does mean I want it to be the best Imbolc ever.

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Of all the silly things

I look at the blog, and I see the obviously-intended-to-be Christmas theme I tossed on partway through December. I’m rather loath to take it down, though, because it looks like hemlock trees (if you squint).

Well, that and the previous theme displays the magic authentication page for Google Webmaster Tools at the top. You’d think there would be overrides for pages displaying at the top if the page widget did it for the side.

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On “Druid Porridge”

I’m worried I will use this term sooner or later, so I might as well explain it. “Druid Porridge” is an in-joke among Hemlock Vales regulars; it is the result of pouring libations and grain into the same offering bowl when indoors, creating a sort of sludge that does not easily pour out when returning the remainder to the Earth Mother.

Beyond the potential jargon, why am I explaining this?

Simple: Druid Porridge can be a pain to clean out of the bowl — and if I didn’t think to use a two-bowl system when I started, I’m certain others won’t either.

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Whoops!

I started this site separately, in part, to feed traffic to the main site for Hemlock Vales Protogrove, ADF.

Let’s try doing those searches I mentioned again…

If I search Google with state college” druid I don’t see Hemlock Vales Protogrove, ADF — but I do see another, related site in position 7.

Likewise, “state college” pagan doesn’t point to Hemlock Vales Protogrove, ADF — but that same related site is in position 9.

Which site would that be?

This one.

Maybe I should have just done this blog right on the PG site…or perhaps I’ll put together a thinly disguised post to help the situation.

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Nine Virtues of Grove Organization

As I work to get my Dedicant Path (DP) documentation ready to submit, it occurs to me that it might be interesting to give brief thoughts on each of ADF’s Nine Virtues as they apply to being a Grove Organizer (GO, the title for the person officially running the Protogrove). I’ve reordered them a bit to closer match the flow of their relevance to group formation. Note that I’m actually skipping other obvious meanings; there is a lot to be said, for example, for how one’s virtues — or their lack — reflect on the organization as a whole.

Vision

The very act of forming a group requires a vision of what that group will be.

Fertility

There is a reason that some writings on the ADF site refer to “planting” a Grove — it is very much a creative endeavor.

Courage

There are many fears one will face when organizing a group. Fear of harassment or ridicule, fear of performing a rite badly, fear of being unable to produce a viable group, and even fear of success. These fears must be faced.

Wisdom

The actions of a Grove Organizer will help shape what the group becomes. When one acts as a leader, actions gain greater consequence, and must be considered well.

Integrity

Do what you’ll say and say what you’ll do. Don’t break promises of what your group will be doing. All too many Pagans have horror stories about group leaders abusing their power.

Moderation

The obligations of running a group must be kept in balance, neither starved for lack of effort nor devouring the rest of one’s life.

Hospitality

You will be welcoming both other people and the Kindreds, and should be hospitable to both.

Perseverance

A group does not form overnight. Even when starting with a group of interested people, there is no guarantee a group will coalesce immediately. A setback is not the end, but a cue to press on.

Piety

It may be obvious to say, but the idea of a Protogrove is to grow into a group that holds regular, public celebrations of the High Days.

(Note: Lest anyone get the wrong idea, analysis of the above virtues rather than agreement with them is what is required for DP documentation.)

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Why ADF?

This was originally going to be about flyer design, but I think that’ll wait until later. What I’m in a mood to talk about today is: Why Ar nDraiocht Fein (ADF)? Why did I join, why have I stayed, and why did I want to start a group?

My initial hesitancy to join ADF has been documented elsewhere, and I was just talking about how I stumbled upon ADF, but there is the question of where my interest came from. I’d been curious about ADF for a while, ever since stumbling upon them years back. I hadn’t figured out how it all fit together even with all the resources on the web site, and while I had managed to attend a grove rite there was so much going on I didn’t get it. On top of that, my attempts at solitary “genero-Wiccan” ritual hadn’t left me feeling much; it works for many people, but not for me. So my eventual thought was that if I joined, I could learn whether or not ADF was for me. The wide range of Indo-European cultures was a bonus; I wasn’t “locking myself in” to a single-culture practice. On top of that, I was joining for about the same as it would cost me to buy two books.

So I joined — but why did I stay?

The first reason was all the resources that seemed to open up. ADF’s online members-only offerings can be a bit difficult to find the bits you want at first, but my investment of effort paid great dividends. Looking through the sitemap on the members’ site, joining every list of even passing interest, and wandering about the wiki were all useful, as was plugging any concept I didn’t get into the members’ site search. In addition, the large number of people ready to discuss various concepts on the lists helped enhance the offerings for me, as I eventually gave up on trying to manually save all of the worthwhile emails.

The second reason was that ADF’s “system” worked for me. I started walking the Dedicant Path in early 2005. By the beginning of August I found I had made tremendous progress in making it work for me. I had begun to truly feel contact from the Three Kindreds, and I had found interest in a hearth culture that surprised me. I find the cosmology, centering around the idea of a sacred center, truly appeals to me.

The third reason was my view of ADF’s vision. Those who know more about my personal practice know I follow a Norse hearth culture. If I’m doing that, why not just go pure Asatru? From the group perspective, I think it’s important to highlight ADF’s orientation toward public worship. The generally private orientation of Asatru kindreds has its advantages — anyone who has been in a tight-knit group probably could enumerate them. At the same time, meeting new members is made more difficult, and there tend to be more tensions when the group is explicitly made to be family. Additionally, ADF’s wider range of Indo-European cultures interests me, as much from a group standpoint as a personal one — a chance to experience both the differences and commonalities of various I-E Pagan cultures.

Then what made me decide to start a group?

The first part would be my local vision of ADF’s larger vision. A significant part of ADF’s vision is local congregations that Pagans can attend without having to be full-on priests in their own right. Indeed, while ADF’s liturgical format can be said to have roots in Indo-European cosmology (and the RDNA), the format has obvious differences from common Pagan practice that I feel makes it work better for public rites. (The lack of an impassable circle while the rite is going on, for one.)

So, I wanted to help bring this vision to reality through starting a local ADF congregation. While I talked earlier about finding a group…I know, to a degree, it’s much easier to stumble upon a local group than a national one. I started off doing public ritual without being a protogrove, and I began to realize it was important to me personally to provide a local outlet for celebration of the High Days that anyone could attend.

Additionally, I will admit there is a social aspect to my religious impulses. It is easy in some ways to be solitary, but for me, it can be lonely, even with online community. I wanted to try to find others local to me that ADF ritual works for. I can’t say I’ve quite found it, but I do find the discussion post-ritual to often be much more interesting to me than my previous attempts at more general get-togethers (via Meetup).

In the end, this is a way I can give a gift for a gift. I was inclined towards a more public reconstructionist approach, and willing to give the Indo-European cultures as viewed through ADF’s lens a try. Having found it works well for me, I now work to make it available for others, whether they are “lay pagans”, veteran practitioners, or, as is most likely, from the middle ground between.

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Yule!

After securing an indoor location, HVP’s Yule High Day rite was held on Thursday evening. Finally, two days later, I have some time to breathe and talk about how it went in some depth.

Turnout was toward the light side — besides me, only the two UU regulars showed up. There were a few reasons for this. The first, and most important, is that this is a pure college town. Things truly do clear out as finals end; it’s one of the reasons Beltane tends to get very light attendance, being right at the start of finals. Even though the undergraduates gravitate to the student group, we do occasionally get graduate students and those in post-doctoral positions — but they’re often heading home for the holidays, too.

Also, the advertising was not as widespread as it sometimes has been. Some of this was my fault; after finally securing room, I forgot to post to a few relevant email lists. Some of these lists I post to solely to ensure Pagans spread across Pennsylvania know of the Protogrove; a lot of those here come from elsewhere in-state. Additionally, the Witchvox listing I was certain I wrote up was nowhere to be found a few hours before the rite.

I was tempted to reschedule, but one thing I know is that it’s important to have regular rituals that start on time (technically, the pre-ritual briefing starts on time). I do occasionally bow a bit to PST when someone new says they are coming, or a reliable regular has said they are coming and hasn’t shown — though the former is usually more often the case I myself took a rather severely put vow to never be late for a ritual I was running without good reason after being a half-hour late for a rite I was running, back before I started the Protogrove.

Enough about the turnout, how did the rite go? It went well. The rite itself was largely the one I put together last year, with some further tuning and addition of chants. It was Norse hearth-culture focused, honoring Frey and Thor. After the powerful results from last year’s invocation of Her instead of Heimdall for Yule, Freyja was again asked to aid us in opening the Gates. The regulars have largely learned the chants we’ve used over the past year, so that flowed well. I tried to go off-script as much as possible — it’s hard for me to let that safety blanket go — and actually barely needed it. The biggest issue I had was when I was pointing out where we were to one of the regulars, which ironically messed up my internal sense of the flow of the rite. I returned to the old Gate Opening we’ve used, did it from memory, and it worked quite well. (I’d removed it from the script to reduce the page count for those who needed paper.) Also, the mead brought by a regular that had apparently been unsampled up until that point was good — always a relief, speaking as a fellow brewer.

There were some hiccups, though. It being indoors, the Fire was three candles. I brought three tealights we’d used before, which was a mistake — always bring fresh tealights to ritual, lest you discover one of the used ones has an issue with its wick. We managed to fix it on the fly, but it’s distracting to be in the Well-related verse of “Fire, Bright Fire” and trying to get one of the candles to stay lit. Amusingly, it also turns out they like the “Portal Song” better — but it’s a little scary to “and offering pour” on a fire indoors (unless one has a proper hearth at hand).

Ar nDraiocht Fein members will ask “How was the omen?” — so, here’s how it went. I pulled out a rune for acceptance: Hagalaz, Hail. Given the nasty effects of a snow/”ice pellet”/sleet storm the other week, this did not bode well for winter.

I was also certain I had something to do with why it was drawn. So I asked what I should do, and pulled out Jera, Year. After a minute to meditate upon the meaning, I took a vow that gives me, oh, 9 days left to accomplish a certain single thing (to the peanut gallery: it isn’t about my Dedicant Path documentation). Then I drew Ehwaz, Horse for acceptance, which I saw as definite indication of acceptance through forward progress.

I then took omens for the blessings, which I will mention I do in a way that is somewhat non-standard for ADF: I draw three runes for each of the Nature Spirits, Ancestors, and Godden (a lovely neologism for the mouthful
“Gods and Goddesses”).

For the Nature Spirits, I came up with Berkano, Birch; Perthro, Dice-cup; Nauthiz, Need. The resulting interpretation was a chance at the growth we need, provided we don’t gamble with what we have. (Or, to the gardener in the group whose bounty gets offered regularly, I said “Don’t plant too early.”)

From the Ancestors, we received Othala, Ancestral Lands; Tiewaz, the God Tyr; Dagaz, Day. This one took me a moment before I said “A resolution of a dispute involving familial property.” I wasn’t certain about this interpretation, but it had immediate meaning for another.

Finally, from the Godden I pulled Laguz, Lake; Fehu, Cattle; Ansuz, the God Odin. My general interpretation was to speak of flexibility leading to increased wealth via communication — but I suspect that as the Ancestors spoke most clearly to another, this one was for me, reminding me of why I need to take the action requested of me; I cannot set aside my own spiritual development just because I’ve added other responsibilities inside and outside of ADF over the past year.

Afterward, we chatted about how life was going for each of us before we went our separate ways for the evening. Since the rite was held well into the evening hours, we skipped the usual after-ritual potluck.

I’ll admit, I would have liked a larger turnout — but each High Day rite held is a step forward. I remember reading that Shining Lakes Grove had nearly two years of negligible turnout before they started to find people; I’d like faster, but I can live with the occasional lighter turnout — “Fast as a speeding oak tree!” is one of ADF’s mottos, after all.

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Finding your group

Back a bit, Eric Sink wrote How would you reach YOU? It was about marketing software, but the same question is applicable to any small modern religious group, Pagan or otherwise.

For me, the fact Hemlock Vales is linked from ADF’s main site is enough, as I was interested in ADF after finding out about ADF through Isaac Bonewits’ website, which I learned about from, of all places, Steve Jackson Games when they republished Authentic Thaumaturgy.

But what if we assume a hypothetical Arthur who didn’t get that link set? How would he find Hemlock Vales?

A first answer would be Witchvox. And, indeed, Witchvox has an entry set up for Hemlock Vales Protogrove. Okay, let’s go further. Assume this hypothetical ur-Art doesn’t know about Witchvox.

Okay, let’s go to Google. Other search engines may be equally important, but Google is the most known/best-analyzed.

“state college” druid — click in three pages, don’t see anything relevant

“state college, pa” druid — The fifth link down will get them there via ADF’s main site. Not bad, not great.

It gets worse if you change out “druid” for “pagan”. But there is a bright spot: Try “penn state” or PSU with pagan…and you see the student group’s home page.

Perhaps I’ll ask them for a link.

And I’ll seek out other ways of improving my link-fu. (Let’s be honest, this blog is one of them.)

This is, of course, all about online marketing. What about offline? It seems harder in some ways, yet effort there can yield results. The easiest route is, obviously, word-of-mouth. I’ve had a number of referrals from the UU regulars of other UUs interested in finding a more Pagan-focused group locally. It hasn’t usually panned out…but it’s worthwhile. To get good word-of-mouth, though, requires a positive impression.

Another major offline option is flyers…which I think are best saved for later.

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